2023 Aviator
vs. 2023 Volkswagen Atlas

2023 Lincoln Aviator vs Volkswagen Atlas

History proves that winners write their own stories. The 2023 Lincoln Aviator is the author of a great driving destiny. This luxurious SUV delivers excitement and style wherever it goes. Embark upon the greatest journey of your life when you choose the new Aviator from McLarty Daniel Lincoln in Bentonville.

The 2023 Aviator is a vehicle others try yet fail to imitate. Its classic style, modern sensibilities, and future-inspired technology make this Sports Utility Vehicle a leader in its class. Despite its obvious standing, models, such as the Volkswagen Atlas, attempt to steal its glory. However, the 2023 Aviator isn't afraid of a challenge.

Experience a better Bella Vista adventure from behind the wheel of the new Lincoln Aviator and watch as it outclasses the Atlas.


Fuel Economy (city/hwy/combined)17 / 24 / 20 mpg18 / 23 / 20 mpg
Engine ConfigurationV6V6
Transmission10-speed shiftable automatic8-speed shiftable automatic
Fuel Capacity20.2 gal.18.6 gal
DrivetrainAll wheel driveAll wheel drive

Intelligently designed for comfort and convenience.

Intelligently designed for comfort and convenience, the Lincoln Aviator® SUV provides a sense of peacefulness and elevated focus that propels you through every drive.

2023 AVIATOR® Design Features


Placing light where it's needed. The Adaptive Pixel LED Headlamps apply a number of technologies to appropriately place light both on and off the road. At highway speeds, available speed-dependent lighting is designed to shine light farther into the distance; at slower speeds, the light array widens, helping drivers to detect pedestrians and potential hazards. Light-bending functionality uses camera technology to read road signs and lane markings to pre-illuminate the direction the road is heading.

Lincoln Aviator® Grand Touring model shown. Available at Lincoln EV-certified retailers only.


Experience the sound of sanctuary. The Lincoln Aviator® SUV features available active noise control that captures, analyzes and cancels sound within the cabin. An acoustic-laminate windshield and front-door glass as well as expandable baffles further enhance interior quietness. To reduce sound from the powertrain, the engine compartment is sealed with a dual wall, and the exhaust system is dual-valved. These attributes and more were all artfully crafted for your peace of mind.


You're near, and your Aviator SUV can tell. When it senses your approach, Lincoln Embrace* activates as if to say "Welcome back" and "Where to next?"

*Lincoln Embrace features and functions vary by model.


When your key fob or your personal smartphone, with available Phone As A Key,* is within a detectable range, the Lincoln Aviator® responds to your approach. A dazzling array of welcome lighting in the front, rear and interior warmly greets you. Plus, models with the available Air Glide Suspension will lower themselves to help make getting in and loading cargo easier.

*Requires feature activation via the Lincoln Way™ App. Lincoln Way, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.


As part of the approach sequence, the door handle pockets softly glow while a Lincoln logo welcome mat is projected from the sideview mirror, illuminating the ground below the door. These lights help to guide the way while helping you see any debris, unevenness or water, making for more sure-footed entrances.

Lincoln Aviator® Grand Touring model shown. Available at Lincoln EV-certified retailers only.


It's a warm and welcoming experience that helps guide the way. Tied to the approach detection, the front signature lamps' and taillamps' fade sequence* gradually reaches full illumination.

Lincoln Black Label model shown. Available at Lincoln Black Label retailers only.

*Taillamp fade sequence available on Lincoln Aviator® Black Label models only.

2023 AVIATOR® Performance Features


There's a drive mode to match your mood and road conditions. Lincoln Drive Modes, easily selected by turning a knob in the center console, alter the suspension settings, steering, shift points and even ride heights. The Aviator Grand Touring* has two additional modes: Pure EV for a quiet all-electric drive and Preserve EV to recharge and save battery power for a later time.

*Available at Lincoln EV-certified dealers only.


The rear-wheel-drive platform in the Lincoln Aviator was designed to also accommodate all-wheel drive.* Because of this, when choosing the Aviator that's right for you, you can decide between the thrilling feel of rear-wheel drive* or the confident grip of available all-wheel drive.


The Lincoln Aviator® SUV has an Air Glide Suspension, included in the available Dynamic Handling Package, which replaces traditional hard coil springs with air bladders. These automatically inflate and deflate to help soften your ride, creating the sensation of riding on air, quite literally. This system allows the vehicle to kneel to greet you as you approach, making getting in and loading cargo more effortless. Plus the suspension will rise and lower based on specific drive modes.

2023 AVIATOR® Technology Features

Cleaner Air

Take a deep and invigorating breath of fresh air while exploring Rogers in the 2023 Lincoln Aviator. Its Auto Air Refresh is an available system that actively filters, monitors, and activates air movement, giving you a better driving experience. The VW Atlas falls short in providing this valuable technology.

You and your loved ones deserve an elevated journey. Regardless of the season, you'll experience great air quality while traveling in the new Aviator.


Get a bird's-eye view on keeping you confident behind the wheel. A series of cameras captures your surroundings and merge the scenes to give you a 360-degree view of the areas surrounding the vehicle.

Lincoln Black Label model shown. Available at participating Lincoln Black Label Retailers only.
Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner's Manual for details and limitations.

Safety Technology

Embrace peace of mind while exploring in the new Lincoln Aviator. Our Lincoln Co-Pilot360™ 1.5 Plus technology is the confidence-boosting driver assistance technology that makes every mile more enjoyable. The Volkswagen Atlas offers its version of driver assistance technology but falls behind in several important categories.

Your safety is paramount. Drive the luxury SUV that puts your safety first. Let us help you discover the various available safety features you may enjoy.

  • Intelligent Adaptive Cruise Control
  • Evasive Steering Assist
  • Reverse Brake Assist
  • Active Park Assist 2.0
  • 360° Camera

Lincoln Aviator® Black Label

Enjoy an elevated expression of your style by selecting a distinctive Lincoln Black Label theme and receive exclusive benefits and helpful features including Lincoln Co-Pilot360™ 1.5 Plus and Phone As A Key. *

The Lincoln Ownership Experience

Your Lincoln is more than a vehicle. Lincoln ownership offers an array of servicesand benefits that bring simplicity to your life.


Get to know the Lincoln Aviator® through a live virtual tour with a Lincoln Product Specialist.

Reserve Your 2023 Lincoln Aviator & Embark Upon Your Greatest Adventure

A great journey is yours to command. Contact McLarty Daniel Lincoln to reserve your 2023 Aviator. This luxury SUV opens the gateway to a better driving experience. Side-by-side, the Volkswagen Atlas doesn't compare. Experience an elegant and longer-lasting adventure that everyone will love. With seating up to seven, the Aviator lets you include your favorite people in your adventure.

Start your next great adventure when you choose the new 2023 Lincoln Aviator. Your life deserves an upgrade.

  1. McLarty Daniel Lincoln

    2609 S Walton Blvd
    Bentonville, AR 72712

    • Sales: (479) 250-0922
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